Confidential  ·  TEP Leadership Only  ·  Not For Distribution
Miru  ·  AI Electoral Intelligence System  ·  Edwin Sifuna 2027

You cannot win
what you cannot see.

10+ AI modules map the IEBC’s 28.6M voter target for 2027 across all 47 counties. Built exclusively for TEP’s 2027 presidential campaign.

Miru System Active
Cost Per Vote
$0.45

Less than a campaign T-shirt, and less than a daily newspaper.

$5M system value divided by 11.2M best-case votes.
28.6M
2027 Voter Register Target
The number of registered voters IEBC is aiming for.
11.2M
Best-Case Votes
Most votes reachable with every module running.
9.3M
Votes Needed To Win
Half of votes cast plus one, at 65% turnout.
46,000
Field Agents
One at each of Kenya’s polling stations.
47 / 47
Counties Covered
Every county is in the model.
10+
AI Modules
Each one runs a part of the campaign.

10+ Modules, One Command Room

Tap Details on any card to see what it does day to day. Two modules are in progress.

01
I-Force
Ground intelligence. Tracks 46K agents in real time: who is deployed, where, and what they are finding.
  • See which agents are deployed, and where.
  • Field findings reach the command room daily.
  • Move agents to the counties that need them most.
02
Wasikie
Conversation front. AI-powered at scale: every WhatsApp, call and canvass logged and acted on.
  • Handles WhatsApp chats and calls at scale.
  • Logs every contact against the voter record.
  • Routes voter concerns to the right person.
03
Ghost-Hunter
Registration drive. Finds and targets the 5.7M unregistered Gen Z voters with precision campaigns.
  • Maps unregistered Gen Z voters by county.
  • Nudges them on TikTok, Meta and WhatsApp.
  • Tracks how many go on to register.
04
Dira
The map. County-level electoral model: strongholds, swing zones, hostile territory, and what each requires.
  • Sorts all 47 counties, from strongholds to hostile ground.
  • Shows what each county needs in people, money and message.
  • Updates as new field data arrives.
05
Sauti
Narrative shield. Detects disinformation and coordinated attacks, neutralised before they spread.
  • Watches social media and messaging apps for false stories.
  • Flags where a story started and how fast it spreads.
  • Prepares a response before the story peaks.
06
Kura Connect
Voice network. Reaches Coast, Western and Nyanza communities in their language, on their channel.
  • Writes messages in each community’s language.
  • Sends them by WhatsApp, SMS or voice.
  • Built for the languages and channels each region prefers.
07
Rally Engine
Crowd intelligence. Optimises rally locations, timing and composition for maximum delegate impact.
  • Recommends where and when each rally should happen.
  • Plans the crowd mix so the right delegates attend.
  • Measures what each rally delivered.
08
Ahadi
Commitment lock. Turns soft support into confirmed pledges tracked to individual polling stations.
  • Turns a warm supporter into a named pledge.
  • Ties each pledge to a polling station.
  • Keeps in touch until polling day so it holds.
09
Rungu
Command centre. Every module’s signal in one room, updated daily for campaign leadership.
  • Pulls every module onto one screen.
  • Gives leadership a daily update.
  • Shows where to move money and people next.
In Progress
10
Fundraising
Donor lobbying. Helps the campaign find, approach and follow up with the people who can donate.
  • Identifies supporters with the means to give.
  • Tracks every approach, from first contact to donation.
  • Gives the finance team a live view of pledges.
In Progress
11
Rally Management
Supporter follow-up. Manages rally attendees and keeps them in communication after the rally.
  • Registers every attendee at the rally.
  • Follows up afterwards so nobody drops off.
  • Passes attendees to Ahadi to become pledges.
More Modules On Request We can expand the modules as needed.

One System For The Whole Ticket

Miru covers every TEP candidate in these five seats. They share one voter database, one targeting engine and one agent network, so the build cost is shared across the full ticket.

1
President
47
Governors
47
Senators
290
MPs
47
Women Reps
432 seats on one system, one investment and one daily picture.

Proven At Scale: ECES Kenya 2022

European Union ECES, European Centre for Electoral Support
27M+Kenyans Reached
2,500+Threats Neutralised
€3.5MBudget Managed
2022Record-Peaceful Election

The infrastructure behind Miru was ECES and the EU’s information integrity partner for Kenya’s 2022 general election. It reached 27M+ citizens and countered 2,500+ coordinated threats. The same engine now powers campaign intelligence.

Total System Value
$5,000,000
$1,500,000Platform Build & DeploymentCustom setup of every module for TEP’s voter data and 47-county structure.
$2,500,000Intelligence Operations RetainerContinuous intelligence operations, daily monitoring and reporting through polling day.
$600,000I-Force Ground NetworkOnboarding, training and integration of the 46,000-agent field network.
$400,000Embedded AI AnalystFull-time at campaign HQ. Daily briefings and strategic support.
Plus Digital Advertising

$5M Minimum Ad Budget, Shared Across Every Seat

Paid straight to the platforms (Facebook, TikTok, YouTube and others), separate from the system value. Miru’s voter data decides who sees each ad, so no money is spent on people who cannot vote for us.

ImpressionOne person seeing one ad once. Platforms charge per 1,000.
ReachDifferent people who saw the ad at least once. This is the number that counts.
TargetingMiru picks the county, age group and language for each ad.
1Where The $5M Goes, By Seat

Each block is one seat, sized by its share of the budget. Tap a block to open it below.

2How Each Seat Spends It

Minimum digital spend across five seats and five apps, tracked in Miru. $5,000,000

Reach figures are planning estimates. Many people use more than one app, so unique voters reached will be lower than the totals added together. Final figures are set against live platform prices before launch.

$0.45 per vote across the 11.2M best-case votes (system cost only), less than a campaign T-shirt. Total envelope: from $10M ($5M system + $5M ads)

Four Phases To Polling Day

  1. 1
    Launch

    Deploy

    System onboard, county model live, agent network activated.

  2. 2
    Build-Up

    Map

    Full intelligence picture, Dira tiers locked, Gen Z registration running.

  3. 3
    Campaign Peak

    Engage

    Wasikie at scale, Sauti shield active, Rally Engine optimising.

  4. 4
    Final Stretch

    Lock

    Ahadi commitment layer, final turnout push, Rungu commanding every module.

The intelligence system backed by data will win the Presidency.

Miru  ·  Confidential  ·  For Edwin Sifuna / TEP Leadership Only  ·  Do Not Distribute  ·  October 2026